Services and support we will provide when you choose to go with us
Pre-planning Phase
- Conduct thorough Keyword Research
- Conduct Thorough Keyword Gap Analysis with Competitors
- Provide a comprehensive Site Audit
- Conduct Competitor Analysis
- Back Link Analysis
- Check for Google Penalties
Technical SEO (First Month)
We complete the following tasks and will provide screenshots for each:
- Create Meta Titles and Descriptions
- www-prefix test
- Fix Security and crawl issues
- Site crawl error test
- Viewpoint meta tag test
- Identify and fix 404 errors
- Create a custom 404 page if required
- Content delivery test
- Search engine friendly URLs
- Text Based navigation test
- robots.txt file test and setup
- XML sitemap test
- XML sitemap automation
- Privacy policy checks
- Unique heading tag test
- Homepage trust test
- Breadcrumb navigation test
- Duplicate title and meta test
- Canonical tags on URLs and especially on homepage test
- Google PageSpeed test – Desktop/Mobile
- Subdomain test (Non-relevant subdomains)
- Social subscription button test
- Homepage download speed test
- www and non-www canonical URLs
- Trailing slash test
- Trailing slash canonical URLs
- Image ALT tags
- Facebook open graph tags
- Twitter cards
- Social links for Facebook, Instagram, GMB & others
- Google Sitelinks Search Box (if needed)
- If site uses pagination, implement Rel=”next” and Rel=”prev”
- Optimise Google PageSpeed desktop score, priority issues suggested by Google must be resolved
- Optimise Google PageSpeed mobile score, priority issues suggested by Google must be resolved
- Check mobile-friendliness (Responsive design or mobile website)
- Check multi-browser friendliness
- Use CDN service (requires client approval – extra cost may apply)
- Check image sizes & compress them, test with Google insight tool for suggestions
- Test the site using absolute URLs
- Simplify dynamic URLs (avoid using dynamic URLs where possible)
- Test site for Schema
- Refine/Add markup for possible Schema (Logo, Articles, Address, etc if necessary)
- Noindex thin pages (tags, category)
- Check the possibility for using hreflang tags for multilingual website
- On-site Search bar for product
- Declare language attribute in the HTML element
On-page Content Test
- Check for duplicate content
- Review UI/UX
- Create internal linking strategy throughout the site
- Determine the most effective way to escape a Panda penalty
- Determine which pages need copywriting/editing
- Prioritise content based on a variety of metrics (e.g. visits, conversions, PA, copyscape risk score…)
- Determine which pages are ranking for which keywords
- Determine which pages ‘should’ be ranking for which keywords
Responsibilities and support from the Second Month Onwards if you choose for it
Link Building
- Create link building plan for the project (White Hat Links Only)
- Look for unlinked URLs and brand mentions
- Setup alerts for brand
- Create social media profiles and get links from them
- Research competitor backlink data to find link building opportunities
- Submit site to Dmoz and authority web directories (list provided to client)
- Submit business profiles on local directories like yellowpages.ae (list provided to client)
Additional Supports
- Work with Clickup Project Management Software
- Communicate effectively
- Provide comprehensive white label reports