SEO Work Around Step by Step

Services and support we will provide when you choose to go with us

Pre-planning Phase

Conduct thorough Keyword Research
Conduct Thorough Keyword Gap Analysis with Competitors
Provide a comprehensive Site Audit
Conduct Competitor Analysis
Back Link Analysis
Check for Google Penalties

Technical SEO (First Month)

We complete the following tasks and will provide screenshots for each:

Create Meta Titles and Descriptions
www-prefix test
Fix Security and crawl issues
Site crawl error test
Viewpoint meta tag test
Identify and fix 404 errors
Create a custom 404 page if required
Content delivery test
Search engine friendly URLs
Text Based navigation test
robots.txt file test and setup
XML sitemap test
XML sitemap automation
Privacy policy checks
Unique heading tag test
Homepage trust test
Breadcrumb navigation test
Duplicate title and meta test
Canonical tags on URLs and especially on homepage test
Google PageSpeed test – Desktop/Mobile
Subdomain test (Non-relevant subdomains)
Social subscription button test
Homepage download speed test
www and non-www canonical URLs
Trailing slash test
Trailing slash canonical URLs
Image ALT tags
Facebook open graph tags
Twitter cards
Social links for Facebook, Instagram, GMB & others
Google Sitelinks Search Box (if needed)
If site uses pagination, implement Rel=”next” and Rel=”prev”
Optimise Google PageSpeed desktop score, priority issues suggested by Google must be resolved
Optimise Google PageSpeed mobile score, priority issues suggested by Google must be resolved
Check mobile-friendliness (Responsive design or mobile website)
Check multi-browser friendliness
Use CDN service (requires client approval – extra cost may apply)
Check image sizes & compress them, test with Google insight tool for suggestions
Test the site using absolute URLs
Simplify dynamic URLs (avoid using dynamic URLs where possible)
Test site for Schema
Refine/Add markup for possible Schema (Logo, Articles, Address, etc if necessary)
Noindex thin pages (tags, category)
Check the possibility for using hreflang tags for multilingual website
On-site Search bar for product
Declare language attribute in the HTML element

On-page Content Test

Check for duplicate content
Review UI/UX
Create internal linking strategy throughout the site
Determine the most effective way to escape a Panda penalty
Determine which pages need copywriting/editing
Prioritise content based on a variety of metrics (e.g. visits, conversions, PA, copyscape risk score…)
Determine which pages are ranking for which keywords
Determine which pages ‘should’ be ranking for which keywords

Responsibilities and support from the Second Month Onwards if you choose for it

Link Building

Create link building plan for the project (White Hat Links Only)
Look for unlinked URLs and brand mentions
Setup alerts for brand
Create social media profiles and get links from them
Research competitor backlink data to find link building opportunities
Submit site to Dmoz and authority web directories (list provided to client)
Submit business profiles on local directories like yellowpages.ae (list provided to client)

Additional Supports